Client: SeaWorld Yas Island Abu Dhabi

Challenge
Leverage the excitement of Shark Week to boost visits to SeaWorld Yas Island Abu Dhabi, using the opportunity to foster a deeper appreciation of sharks beyond the usual media-driven narratives.

Insight
Much of what people believe about sharks is shaped by movies and sensationalized stories, which often skew their perception of these apex predators.

Idea
Develop a campaign that invites people to visit SeaWorld Yas Island Abu Dhabi during Shark Week, encouraging them to go beyond the fiction they’ve seen in movies. The campaign features immersive experiences, educational exhibits, and up-close encounters with sharks, offering visitors the opportunity to discover the true nature of these incredible creatures.