In a nutshell: Reintroduce Club Pilsener’s 330ml SKU

The insight: When it was first introduced, we called it the Club “Shorty.” While that may have seemed inspired at the time, people couldn’t agree on the pronunciation… they loved the new form factor though.

The idea: It doesn’t matter what you call it; what’s important is that you still enjoy the refreshment you knew and loved.

Agency: TBWA\Uganda