The gist:
In the second phase of the “Let Children Be Children” campaign, developed in collaboration with the Internet Watch Foundation, Meta, and MTN, we faced the challenge of effectively conveying the seriousness of online safety and child protection to a broad audience.

A little background:
We recognized that using a relatable and popular medium could trigger meaningful conversations and make the core message more impactful. During the earlier stage, prominent figures wearing football jerseys with names and numbers representing the ages of victims of inappropriate sexual material online successfully highlighted the gravity of the issue and sparked discussions.

To launch the second phase: We continued to emphasize these themes through a series of digital posts. We strategically tapped into national holidays to engage the audience and deliver the message, ensuring the campaign’s objectives remained at the forefront of public discussions.