The design comprises a flame positioned against a semi-circle, featuring a gritty texture and an old western typography style. The color palette revolves around shades of brown.

The flame serves as a focal point, representing the core concept of a smokehouse. It symbolises warmth, cooking, and the essence of a welcoming dining experience.

The semi-circle backdrop evokes a sense of gathering and community

The gritty texture lends an authentic and rustic feel to the logo, suggesting a hands-on approach to cooking and a connection to traditional methods.