In a nutshell: A new brand emerged, attempting to displace the incumbent (hehe) people’s gin. We weren’t having that.

The insight: Our brand had been around and picked a chunk of equity, partly due to its ability to innovate and stay on people’s minds (and palates)

The idea: Go back to basics, tapping into the one thing everyone, near and far, agreed that Uganda Waragi had over the others. The plan was to deliver a campaign that functioned intrinsically and extrinsically, asking consumers whether they had flavour.

Agency: Zeus The Agency