In a nutshell: Reintroduce Club Pilsener’s 330ml SKU

The insight: When it was first introduced, we called it the Club “Shorty.” While that may have seemed inspired at the time, people couldn’t agree on the pronunciation… they loved the new form factor though.

The idea: I recently read that every copywriter looks forward to a meta ad, this was my second attempt. I figured it made sense in the context of the insight.

Agency: TBWA\Uganda