Resume

Personal Summary

I’m a big-picture thinker who thrives on developing and executing strategic communication with creative content across various channels. I am highly motivated and have extensive experience in internal and external communications, and I possess a sound knowledge of content development. I’ve also held managerial and supervisory positions, where I’ve successfully overseen brands across diverse sectors.

Skills

• Writing and Editing
• Graphic Design and Content Creation
• Communication Strategy Development
• Website Design and Maintenance

November 2023 – Present

Momentum (MENA)

English Copywriter

My key responsibilities include:

  • Crafting and refining compelling content to communicate the benefits of various brands, including Saadiyat Island, Subway, Yas Island, and its theme parks
  • Developing engaging captions that align with strategic communication goals
  • Scripting radio spots to bring brand messages to life
  • Proofreading content to ensure clarity, accuracy, and consistency
October 2022 – October 2023

Zeus The Agency | Odd Gorilla

Associate Creative Director

Highlights

  • Developed and executed brand communication material for clients such as Kenya Commercial Bank, I&M Bank, KFC, ICEA Assurance, Uganda Breweries, Serengeti Breweries, Platinum Credit, Jesa Dairy, Uganda Tourism Board, and Britam Insurance, ensuring consistency in vision, look, and feel across all written and visual content.
  • Collaborated with teams to create innovative and compelling insights on communication strategies and final executions for brands like KFC, Uganda Breweries, and Jesa Dairy.
  • Managed the development and execution of material requiring art and copy across various channels and agency disciplines, including audio and video production, for brands such as Serengeti Breweries, Uganda Tourism Board, and Platinum Credit.
  • Implemented a streamlined workflow to prioritize, deliver, and iterate on multiple projects effectively across clients, including ICEA Assurance and Britam Insurance.
March 2019 – September 2022

TBWA\Uganda

Head of Copy

Highlights in this position
• Led a campaign for Uganda Tourism Board to revive domestic tourism, a campaign dubbed “Take on The Pearl,” leading to an uptick in the body’s social media presence during and after the campaign
• Lead for communications for international bank ABSA bank assurance campaign.

Other roles include.
• Managing brand voices on fast-paced, complex projects to ensure a consistent tone across all touchpoints.
• Giving recommendations across disciplines for communication dissemination
• Oversee the development and execution of material requiring art and copy across various channels and agency disciplines – including supervising the production of audio and video content
• Establish a clear workflow to simultaneously prioritize, deliver, and iterate on multiple projects.
• Mentor junior copywriters, setting standards ensuring delivery of high-quality products to clients
• Developing processes and strategies for junior copywriters to enable them to execute copy across different channels.
• Ensure that the Tone of Voice for different clients comes through in our work across various media channels and keep the message ‘on

2017 – 2019

TBWA\Uganda

Associate Creative Director

  • My core responsibility was developing brand communication material to maintain consistency in their vision, look, and feel in all written and visual content.Worked with the team to develop innovative and best practice insights on communications strategy and final execution.
    Wins in this role included;
    • Overseeing the development of content for different clients’ campaigns for dissemination across different channels (radio, print, TV, digital), most notably, Club Pilsner – Unleash Your Beat
    • Worked as part of the continent-wide team for the MTN “Wear It for Me” campaign, encouraging people to wear masks during the COVID-19 pandemic.
    • I also oversaw the development of different digital content that tapped into the day’s news, turning topical issues into communication pieces that benefited the brand, generating awareness of their product and service offering.
2015 – 2017

MetropolitanRepublic Uganda

Senior Copywriter

  • My core responsibility was to develop, lead, and execute strategic communications and content to support different objectives to bring to life the benefits of different brands, including:
    • MTN Uganda; Developed campaigns for innovative services and product offers such as MOKASH, a product providing banking services for the unbanked on their cellphones.
    • The Sheraton Kampala Hotel; Developed campaigns and copy highlighting special offers.
    • Vivo Energy Uganda; Developed campaigns launching different products, announcing partnerships with other brands, and rewarding valued customers
    • Uganda Breweries- Developed campaigns for different brands, including Uganda Waragi (Different people. Same spirit. Go Loco for Coco – for the coconut-flavoured variant of the flagship gin), Black Bell – Developed the brand’s relaunch campaign.
    • Stanbic Bank – Worked on the campaign launching FlexiPay, the bank’s mobile payment solution.
2011 – 2015

MoringaOgilvy

Copywriter/Senior Copywriter

  • My core role was to support the Art Directors in developing concepts, strategies, and client presentations and coordinating the development of campaigns. These included;
    • Worked on campaigns promoting road safety for school children (Tullow Oil), discouraging vandalism of electrical equipment (Umeme), and highlighting the benefits of investment clubs (dfcu Bank)
    • Launched 3G Internet and One Africa products for airtel and Totalenergies’ range of lubricants and Awango Solar Powered products to make life easier for people in rural areas.
    • Developed and launched thematic and tactical campaigns for different brands under Nile Breweries.

Additional Experience:

Morgenthau Stirling – Communications Consultant (Art and Copy)
Responsible for designing publications and additional print collateral for brands such as The Habari Network and the Africa Trade Insurance Agency. Also delivered documentary scripts for the Uganda Wildlife Authority.

Communication for Development Foundation Uganda – Communications Consultant (Art and Copy)
• Responsible for the development of communication strategies to ensure consistency of messaging.
• Assisting in the design, development, and communication of advocacy content, sensitizing communities on issues of sexual education, and leadership accountability
• Developing communication strategies and materials to highlight the importance of life-saving commodities in rural areas focusing on newborn babies and their mothers.

Education

2009

Makerere University
Bachelor of Arts Degree

Industry/Sector Experience

Tourism & Hospitality:

  • Uganda Tourism Board
  • Sheraton Kampala Hotel
  • Saadiyat Island
  • Yas Island (theme parks)

Telecommunications:

  • MTN Uganda
  • Airtel
  • Uganda Telecom

Banking & Finance:

  • Absa Bank Uganda
  • dfcu Bank
  • Mobile Money and MOKASH (mobile banking for MTN Uganda)
  • Stanbic Bank (FlexiPay)
  • Platinum Credit (microfinance)
  • Numida (microfinance)
  • I&M Bank

Food & Beverage:

  • Uganda Breweries (Uganda Waragi, Black Bell)
  • Nile Breweries (Club Pilsener, Nile Special, Nile Gold, Eagle, Castle Lite)
  • Subway
  • KFC
  • Serengeti Breweries
  • Jesa Dairy (Just Say Jus campaign)

Energy & Utilities:

  • Vivo Energy Uganda
  • TotalEnergies
  • Umeme

Health & Development:

Communication for Development Foundation Uganda (advocacy and life-saving commodities for newborns and mothers)