Personal Summary

I help brands find the right story.

For over 14 years, I’ve worked with agencies and clients in the Middle East and East Africa, building campaigns, defining brand voices and creating content that connects with people.

My work spans advertising, brand strategy, digital content, launch campaigns and editorial across hospitality, tourism, FMCG, finance, telecoms, real estate and healthcare. From a six-word headline to a brand platform, I enjoy solving communication problems with clear thinking and strong ideas.

Core Expertise

Brand Strategy

• Brand positioning
• Campaign platforms
• Messaging frameworks
• Tone of voice

Creative

• Integrated campaigns
• Copywriting
• Creative direction
• Website content
• Editorial
• Social media
• Video scripts
• Speeches

Digital

• SEO
• UX writing
• Content strategy
• WordPress
• AI-assisted creative workflows

Leadership

• Creative leadership
• Mentoring
• Cross-functional collaboration
• Production oversight
• Client presentations

Professional Experience

PIXL Global
Senior Copywriter
2024 to Present

Lead brand positioning and content development for residential launches across the UAE. Develop websites, brochures, launch campaigns, speeches and investor communications while maintaining quality across multiple projects.

Momentum MENA
English Copywriter
2023 to 2024

Created integrated campaigns for Yas Island, SeaWorld Abu Dhabi and Subway across digital, social and video. Adapted campaigns for international audiences while supporting always-on content programmes.

Zeus The Agency
Associate Creative Director
2022 to 2023

Led integrated campaigns across finance, FMCG, energy and retail brands including KCB, Vivo Energy, Diageo and KFC. Directed campaigns across TV, digital, experiential and outdoor while managing multidisciplinary creative teams.

TBWA\Uganda
Associate Creative Director, Head of Copy
2017 to 2022

Led messaging across telecom, banking and FMCG, shaping campaigns for MTN, Absa Bank and other national brands. Mentored the agency’s copy team and oversaw integrated campaigns across multiple markets.

MetropolitanRepublic Uganda
Senior Copywriter
2015 to 2017

Created campaigns across telecom, banking and FMCG, including the MTN MoKash launch across Uganda and Rwanda. Focused on simplifying complex financial and telecom products through clear communication.

MoringaOgilvy
Copywriter → Senior Copywriter
2011 to 2015

Built integrated campaigns across telecom, energy, finance and FMCG, progressing from Copywriter to Senior Copywriter while taking ownership of larger accounts and mentoring junior creatives.

Selected Brands

Hospitality & Destinations

Saadiyat Island • Yas Island • SeaWorld Abu Dhabi • Sheraton Kampala • Uganda Tourism Board

Real Estate

ZāZEN Properties • Clédor Developments • Scope Properties • Enzo • ANAX Developments • Aviaan Real Estate Development • BARCO • Takmeel Development • Maaia Developers • Atara Development • Lacasa Living • Richmind Development • Sugee

Food & Beverage

Diageo (Uganda Breweries) • AB InBev (Nile Breweries) • Serengeti Breweries • KFC • Subway • Jesa Dairy • Crown Beverages

Financial Services

Absa Bank • Stanbic Bank • dfcu Bank • I&M Bank • KCB • Numida • MoKash • Platinum Credit

Telecommunications

MTN Uganda • Airtel • Uganda Telecom

Energy

Vivo Energy • TotalEnergies • Umeme

Insurance

Britam • ICEA Lion Group

Health & Development

Communication for Development Foundation Uganda