Personal Summary
Creative Lead with 14+ years of experience across East Africa and the Middle East, working across content and copywriting. Experience spans telecom, banking and finance, tourism and hospitality, real estate, FMCG, and utilities. Lead brand, campaign, and platform content across digital, social, and web. Focus on brand voice, content quality, and delivery across teams, partners, and markets.
Skills
Content & Strategy
Content quality control and editorial review · Campaign concepting · Tone of voice and messaging · SEO and digital content · Social and platform content
Production & Delivery
Content sign-off and brand governance · Production oversight · Cross-functional collaboration · Workflow and delivery management
Leadership & Communication
Creative team leadership · Copywriter mentorship · Speech writing and live events · Cross-cultural communication · CMS (WordPress)
PIXL Global | November 2024 – Present | Senior Copywriter
• Lead content development across brand positioning, websites, and campaign materials
• Define tone of voice and messaging frameworks across client portfolios
• Write and refine website, brochure, and long-form content
• Own content quality control and sign-off across outputs
• Collaborate with design, strategy, and production teams to ensure consistency across channels
• Manage multiple content streams, aligning delivery with timelines and approvals
Momentum (MENA) | November 2023 – October 2024 | English Copywriter
• Delivered campaign and platform content across digital, social, and radio
• Wrote short-form copy for Meta, Google, and YouTube platforms
• Adapted messaging to platform formats and audience context
• Delivered high-volume content while maintaining clarity and consistency
Zeus The Agency | Odd Gorilla | October 2022 – October 2023 | Associate Creative Director
• Led creative development across finance, FMCG, tourism, and telecom brands
• Oversaw copy and art direction across integrated campaigns
• Guided teams on concept development and execution
• Partnered with strategy teams to define campaign direction and messaging
• Managed production scope and worked with external partners across video and audio
TBWA\Uganda | June 2017 – September 2022 | Head of Copy / Associate Creative Director
• Led copy and messaging across key accounts including MTN, Club Pilsner, and Absa Bank
• Led communication strategy for Absa Bank assurance campaigns
• Headed copy for Uganda Tourism Board’s “Take on the Pearl” campaign
• Managed and mentored copywriters, setting quality and tone standards
• Directed content across TV, radio, digital, and print
• Managed workflows across multiple campaigns and teams
• Contributed to regional campaign development for MTN
MetropolitanRepublic Uganda | 2015 – 2017 | Senior Copywriter
• Led campaign development across MTN, Vivo Energy, Uganda Breweries, Sheraton Kampala, and Stanbic Bank
• Led copy and messaging for MTN MOKASH, supporting mobile banking adoption
• Developed messaging for product launches and brand communication
• Translated financial and telecom products into clear, user-focused messaging
MoringaOgilvy | 2011 – 2015 | Copywriter/Senior Copywriter
• Delivered integrated campaigns across telecoms, energy, finance, and FMCG
• Developed content for product launches and public awareness campaigns
• Collaborated with creative and strategy teams to ensure consistent messaging
• Supported and guided junior copywriters
Additional Experience:
• Narrative and editorial content for tourism, health, and public awareness initiatives
• Long-form content for development and governance programmes
• Editorial writing across Urban Legend Kampala, New Vision, Daily Monitor, and City Beat
Education
2009 | Makerere University | Bachelor of Arts Degree
Industry/Sector Experience
Telecommunications
MTN Uganda · Airtel · Uganda Telecom
Banking and Financial Services
Absa Bank · dfcu Bank · Stanbic Bank · I&M Bank · Platinum Credit · Numida · MOKASH
Tourism and Hospitality
Uganda Tourism Board · Sheraton Kampala · Saadiyat Island · Yas Island
Real Estate
FMCG and Food and Beverage
Uganda Breweries · Nile Breweries · KFC · Subway · Serengeti Breweries · Jesa Dairy
Energy and Utilities
Vivo Energy · TotalEnergies · Umeme
Insurance
ICEA Assurance · Britam
Health and Development
Communication for Development Foundation Uganda