Agency: Momentum (MENA)
Art Direction: Hussain Ishtiaq

Challenge:
Introduce Subway’s Footlong Cookie to the market and capture the attention of a new audience, following a very successful launch in North America.

Insight:
Human nature often craves bigger rewards, and we’re willing to wait for those things that are truly worth the wait. As the saying goes, bigger and better things take time.

Solution:
We designed artwork that put the Footlong Cookie center stage, emphasizing its impressive size: the cookie spills over from frames and boundaries, symbolizing its larger-than-life appeal.

Headline:
Big Things Come To Those Who Wait
This headline reinforced the idea that waiting for something great, in this case, the Footlong Cookie, is worth the anticipation.