Challenge:
To create a campaign that effectively conveys the infectious and carefree vibes that Uganda Waragi brings to its consumers.

Insight:
Consumers are drawn to playful and memorable experiences, and coconut-infused gin offers a unique and vibrant flavor that evokes a sense of tropical adventure and fun.

Solution:
The “Go Loco for Coco” campaign tapped into these carefree vibes with playful wordplay, inviting people to embrace the tropical spirit. It celebrated the joyous moments and unforgettable experiences inspired by the drink, from beach parties to rooftop gatherings, encouraging consumers to savour the good times and seek fun and excitement with every sip.