Challenge
Launch I&M Bank’s MasterCard debit cards while appealing to both the practical and emotional needs of customers.

Insight
Consumers often feel they have to choose between products that meet their functional needs and those that cater to their desires for enjoyment and experience.

Idea
Position the I&M MasterCard debit card as the perfect blend of business and pleasure. Highlight how the card’s perks cater to both sides—offering practical benefits like secure payments and rewards, alongside experiences that elevate everyday life. It’s a card that ensures customers don’t have to compromise between work and play.