The JBG Lifestyle mark relies on typography alone. “JBG” carries the weight, set in a high-contrast serif with strong verticals and rounded terminals. The “J” drops and anchors, the “B” stabilises the centre, and the “G” loops to close the form. “LIFESTYLE” runs through in a lighter weight with wide spacing, adding contrast and clear hierarchy. The overlap ties the letters into one unit and creates recognisable crops for flexible use. Black on white keeps focus on form and spacing, so the mark holds across signage, print, and digital without adjustment.